The GDPR is a set of rules for how companies can store and process personal data. These rules are in place to protect consumers from the misuse of their information. As a graphic designer, you may not think that this affects you – however, it does! This blog post will go over the GDPR and what steps you need to take if you’re a graphic designer.
What is the GDPR?
The GDPR stands for the General Data Protection Regulation. It is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) effective from May 25, 2018.
This legislation aims to give control back to citizens regarding their data online while also ensuring that companies operating within the EU meet strict guidelines surrounding how they handle customer information and protect user privacy rights. It means that if you’re working with clients located in any country currently part of the EU, then your business needs to be compliant by May 25 or face hefty fines if found non-compliant after enforcement began at midnight GMT on May 25, 2018.
Why should graphic designers care about the GDPR?
The GDPR is designing to protect consumers’ data from misuse. Includes third-party businesses that have access to the information, including graphic designers. Suppose a company does not follow these rules and regulations when processing someone’s data. Their fine can be up to 20 million Euros or 4% of their annual global turnover, whichever is higher. That means it’s more important than ever for companies who handle this sort of information daily (like yourself) to ensure compliance with the new regulation come May 2018.
GDPR fines are significant, but you should care about GDPR as a designer looking after customer/client data. If your business processes an EU citizen’s details, you must report any data breaches within 72 hours. If you fail to do so, that could result in a fine too!
Designers Can’t Play Ignorant About Data Anymore
GDPR is a big step for protecting personal data, but it will also affect designers because GDPR will impact how they work with their clients. You can’t just ignore this legislation from May 25 onwards if you operate within the EU – and that includes any company or individual providing goods or services in Europe!
Not located within EU
If your client is in America and not located within the EU, this legislation doesn’t affect them – but it’s still a good idea to help educate your clients on GDPR compliance anyway! Sharing a blog post like this one or even sending out an email with some information could make all the difference when helping them meet their obligations under GDPR compared to ignoring that they might have any issues regarding data protection at all.
Most businesses already know if they must comply with GDPR due to other regulations such as HIPAA (US) and PECR (Canada) (UK). These regulations usually only apply to companies that offer their services or products directly to consumers. However, as a graphic designer, you should still be aware of them and ensure that the company you’re dealing with has taken all reasonable steps required by law.
GDPR Is Only the Beginning of a Revolution
GDPR is just the beginning, with some saying it’s the biggest shake-up in data protection law for 20 years. The EU wants to make sure that its citizens know what companies and businesses do with their details, which means that new regulations around transparency will be coming into effect on May 25.
If you’re looking after customer data, this includes any email addresses used to sign up customers/clients to newsletters or marketing campaigns (even if they haven’t opted in). It would be best if you told your clients exactly how you planned to use these emails and gave them an option not only to unsubscribe but even delete all of their information from your database. It can work both ways because deleting their account also deletes your customer/client information.
How does it affect my business?
If you’re a graphic designer and want to work with clients in the EU, GDPR affects your business. If your customer data is breached or stolen, you could be held liable for damages, including fines from the ICO! Using software like Dropbox Paper, where only authorized employees can download files, is the best option. It means that even if someone leaves their computer unlocked during lunch, no one else can access confidential information. Secure passwords on all team account ensure nothing gets into the wrong hands accidentally or through security breaches.
Not Be Able to Ignore GDPR Anymore
You can’t hide from GDPR anymore, but you can take steps now to ensure your business is ready to come in May 2018. This not only protects you and your clients from fines and data leaks, but it also saves time! Using secure cloud storage eliminates the risk of lost files (or worse, lawsuits! ), which could cost much more than investing in software to securely store all client/customer data online. Making work with multiple people easier when using team management tools like Trello allows multiple employees to post updates or changes to the project.
Now that you know how GDPR will change your business practices, it’s time to look at what this means for designers in general – because some might not understand the full extent of the consequences when working with clients based in Europe after May 25.
For example, one reason why data protection is so important is that if someone leaves their computer unlocked during lunch. A co-worker sees confidential information they shouldn’t be privy to could potentially become an issue in itself. The means you need to ensure your design process isn’t done publicly in places like coffee shops where anyone can see confidential files (and also steal them!) Your best bet would be by physically taking all necessary materials to your meeting or working from home instead.
It’s essential to make sure your business is compliant with GDPR, as it can significantly impact. For example, if you fail to comply with these regulations and unauthorized personal data gets stolen or leaked, this could result in fines up to €20 million (around $23 million). We hope that reading this blog post can help drive more sales for e-commerce companies. You are now better equipped at providing an exceptional customer experience while still complying with GDPR requirements. If you need any additional information, please don’t hesitate to contact us.