There has been an increased negative SEO attack on websites. Negative SEO is when negative links are created to bring down your website’s ranking with Google, and it can be done without any backlinks.
What negative SEO lacks in backlinks is the amount of link juice that it steals from you. It can cost you thousands of dollars if not dealt with quickly. This blog post will show you how to protect yourself against negative SEO attacks and keep your rankings high with Google.
What is Negative SEO
Negative SEO is an attack on your website that slanders or maligns you, resulting in a loss of traffic from Google’s search engine results page (SERP) that your website usually would have received.
Negative SEO attacks are most often made without backlinks. Still, negative SEO can be performed with low-quality links that carry little to no value in the eyes of Google’s search algorithm. Negative SEO is on the rise because cybercriminals use techniques such as link spam to manipulate search engine results by inflicting damage on websites.
How do you know if your site has been hit with negative SEO?
The negative SEO attack on your website will result in a loss of ranking, and it may also cause you to lose the traffic that would have otherwise been directed to your site.
When negative SEO occurs, the negative links are pointing directly at your homepage or root domain. If someone is doing negative SEO on you, they do not need backlinks because their harmful link juice can be used for evil instead of good, like positive backlink juice. Negative SEO attacks usually get rid of all existing rankings. If things go well with this attack, everything goes down but pages deep within directories, which means there might still be some organic visibility left if page-level SEO is done correctly. When this happens, Google devalues new content added since negative links don’t pass value.
Why would someone want to attack your website with negative SEO?
Some negative SEO attacks are made to discredit you, but they can also be an act of revenge on your part. Negative SEO is often the go-to method for competitors who want to hurt or take down a website they can’t beat in search results organically by earning better backlinks.
It’s important not to underestimate what negative SEO can do; if left unchecked, it could cost your business thousands of dollars and potentially put you out of business depending on how bad things get with Google rankings. The best way that we have found so far is to follow Google webmaster guidelines, which will help protect against negative link-building techniques whether someone tried them at us specifically or not. Another good idea would be to do negative link research on an ongoing basis to see if any new negative links are pointing at your website.
Removing the attacks from your site – what are some tools to use for this task?
Here is some tool that you can use to help remove negative SEO from your site:
Moz Link explorer
The Moz Link Explorer is a valid negative link research tool that will help you determine if negative SEO has been done on your website.
Enter the domain name of the website into the search bar, then click ‘Explore.’
You can see all backlinks pointing at this site and sort them by where they are coming from or how old they are. It’s essential to keep an eye out for links with over 70 domains linking to your root domain rather than just one so you know it might be negative SEO causing issues. If there are more than five links like this, it would be considered high risk, especially since these links have no real value being pointed at your root domain, which means Google won’t rank them highly even though they are harmful.
Click on the link you want to check out, then scroll down and click ‘View Page.’
You can see all of the websites pointing at this page and how many links they have indicating back to their site, which will help give you an idea of whether negative SEO is being done against your website or not. If many low-quality pages are linking to one specific page, it’s probably negative SEO, so keep an eye on those types of links if they don’t go away after a while.
Google search console (Webmaster Tools)
If negative SEO has been done on your website, you will likely notice a drop in Google rankings and traffic almost immediately after the attack.
You can check to see which pages might be affected by negative SEO if you have access to the Google search console. This package includes a ton of information for webmasters, including insights on whether there is an indexing issue, crawl errors, and information on the malware infections currently infecting your site. If negative SEO was used against this website, it would show up here because these links do bad organic results, so keep that in mind when doing negative SEO research.
Open Site Explorer by Moz
Open Site Explorer by Moz is a negative link research tool that gives you backlink data for free.
If there are negative SEO attacks on your website, then OSE (Open Site Explorer) will likely show some negative links to the root domain if they exist. This could help determine whether or not negative SEO was used against this site and what types of sites might be responsible if it did happen. You can click ‘Explore Backlinks’ under any of the domains listed to get more information about their backlinks which is extremely helpful when doing negative SEO research. If you see any suspicious-looking links out here, feel free to report them to remove them from our list since most websites don’t want anything terrible pointed at their pages due to negative SEO tactics.
These negative SEO tools will help you clean up negative links on your website and navigate around negative link building so that you can get back to business as usual without worrying about any interference from the competition.
Prevention tips for future attacks on websites – how can you protect yourself against negative SEO in the future
Here are some prevention tips that will help keep your site safe from negative SEO in the future:
Avoid negative SEO campaigns.
Don’t participate in negative SEO campaigns yourself. Your website will be flagged as a wrong link source, and you could get into trouble for negative SEO tactics. It’s best to let Google do their job and clean up the links themselves instead of trying to fight someone else at their own game. Remember, this is considered spamming, so negative SEO isn’t allowed on any level by search engines like Google!
Create valuable content
Always create valuable content that people want to share with others. This means no black hat or grey hat techniques since those only work temporarily if they even help at all. You should focus more on producing quality white hat content that helps promote your brand without hurting anyone else along the way; keep it ethical!
You can use tools
Use tools like Open Site Explorer by Moz that help you identify negative links and spammy link-building tactics so that we can take them down. These tools will also be great for your own research when finding negative SEO campaigns against your competitors.
Negative SEO is a severe threat to any site that falls prey to it. It might not happen overnight, but eventually, your ranking could slip, and you’ll start losing traffic as people find other pages more relevant than yours. That’s why you should keep negative SEO in the back of your mind when trying to protect against competitors who might try this tactic since it can be very effective if done right.
There is no need to worry, though! A negative SEO attack can be thwarted by implementing a few simple measures. By taking these steps, you will ensure that your site is safe from the potential of being knocked down in Google rankings. These are some popular methods for preventing negative SEO attacks on websites with tactics like disavowing links and monitoring incoming traffic.