Evian, the French bottled water company, has been running a marketing campaign in New York City. They have taken over an old fountain and turned it into one of their billboards. The billboard is interactive, allowing passers-by to use the water flow to fill up free cups. This Evian marketing campaign is not unique but also very clever.
Evian uses fountains in their advertising campaigns
The Evian brand has exploited the soft power of fountains in its marketing campaigns.
To boost sales, Evian installed fountains in Paris, London, and New York airports. Installing these water features throughout the airport terminals increased Evian’s visibility without spending millions on advertising. The idea is that thirsty travelers will see one or more of these fountains, reminding them of Evian bottled water. This simple trick has helped Evian double its global market share.
The first fountain was set up at Charles de Gaulle Airport in Paris during spring 2011 after being tested successfully for several months at Lyon Saint-Exupery Airport near Lyon.
The Evian campaign marketing trick has been a great success. Evian sales have increased by over 100% since the installation of these fountains. Evian can increase its visibility and reach a larger audience without spending a lot of money on advertising. A thirsty traveler arriving at their destination airport will be reminded of Evian bottled water when they return home or wherever they are. This simple trick helped boost Evian’s worldwide market share by more than 100%.
Fountains are a great way to promote your business
In 1873 Evian water company began selling natural spring water from the Alps region of France. The first Evian commercial featured three women in ballet poses next to a mountain stream surrounded by plants and trees – the source of Evian spring water. With dirt particles floating in the bottle or glass, this ad implied it was either too unfiltered or just plain Evian water.
With Evian spring water becoming more popular, it made sense that Evian would want to advertise their product further. The answer was simple – put an advertisement on the side of a fountain! By putting advertisements at public places such as this where people are likely to go often, Evian water company saw sales grow by 25% compared with other brands over time. It’s clear that many businesses took inspiration from Evian’s marketing tactic and use similar strategies nowadays.
For example, suppose you search online for famous fountains near universities or colleges around the United Kingdom. In that case, you will be able to see which companies are currently hiring there – making your job search more accessible than ever before without even having to leave home.
If You Want Use A Fountain For Advertising
Here’s what you need to do if you want to use a fountain for advertising purposes :
- First, Make sure your fountain is visible.
- Next, choose the water you want to use as part of your campaign and decide how much it should flow out daily or hourly – depending on the promotion cycle.
- Finally, work with agencies that specialize in digital marketing and PR so they can take care of advertising for you using social media channels such as Facebook and Twitter.
The Bellagio hotel in Las Vegas has four pools with waterfalls and fountains that appear to shoot out of the ground.
The Bellagio hotel in Las Vegas has four pools with waterfalls and fountains. This property, designed by Frank Ghery, was next door to the Mirage Hotel & Casino, closed for renovations.
If you don’t have enough space for a pool or waterfall, try using one of these ideas instead :
- Make Evian water dispensers more visible around the building or office.
- Put Evian bottles on counters in public places to read about which cities Evian spring water is sourced from and get a free sample of it if they’re curious enough.
Evian water company is known for its advertising campaigns which helped them increase their market share by over 100% when they used a fountain as an advertising tool. What are some fountains you can use to advertise your business? Is there one near where you live or work at the moment? If so, what does it say about your brand, and how do people react towards it? Let us know in the comments section below.