If you’re a small business owner, content marketing might seem like an overwhelming and stressful task that’s not worth the time or effort. But content marketing doesn’t have to be complicated; in fact, there are some content marketing tips for small businesses that will make your life easier.
In this blog post, we’ll discuss five easy content marketing strategies for those of us with limited resources.
1. Create a blog post that is informative and interesting to your target audience
Your content marketing strategy should be based on the people you’re trying to reach and what they need help with. If you don’t know precisely who those people are, try creating buyer personas (see below) for each of them. Once you know whom your content is intended for, it’s time to make a blog post that will answer their questions.
For example: if one of your small business’ objectives is acquiring new customers, then a blog post about how to lead a customer through the sales funnel could be helpful for this goal. Whether you choose to write an educational piece or share personal experiences within the company, make sure it’s relevant content that can benefit those reading it.
This essential content marketing tip can help you improve your content’s reach and build a stronger relationship with the people who matter to your company.
2. Research your target market to understand their needs, wants, and desires
If content marketing for small businesses is new to you, it’s essential to do some research before writing anything. You can begin by looking up what your customers are saying about your competitors’ content strategy; if they’re doing something well that you haven’t even thought of yet, try incorporating those ideas into your plan!
It would be best to look into what other content marketers say about the industry and how people within this space engage with each other online. What types of content are most popular right now? Is there one type in particular that works particularly well on social media sites like Facebook or Twitter? By keeping an eye out for trends surrounding content marketing, you’ll be able to come up with new strategies yourself instead of following suit.
This content marketing tip will help you build a content strategy that is truly unique and tailored to the people who matter most: your customers.
3. Use visuals whenever possible – images are great for social media posts
Everyone loves content that is well-designed and attractive. But for content marketers on a budget, it can be not easy to come up with high-quality graphics or images every time you publish something new. Luckily there are some free alternatives out there! For instance, check out Pixabay – this website features thousands of stock photos in several different categories (which means the chances of finding the perfect image for your content marketing post right away are higher).
If you’re looking for an alternative where you can upload your graphics instead, then try Unsplash. This site allows everyone to submit their original photography; while most will require attribution when used elsewhere, many also allow users to download them without giving credit back. And if all else fails. Just Google it! There’s a pretty good chance that you’ll be able to find the content marketing images and visuals your business needs by searching on one of these sites.
This content marketing tip will help improve your content’s visually appealing, making for more engaging material – especially when shared online with others.
4. Don’t be afraid to experiment with different types of content to see what works best for your business
What content marketing strategies have you tried in the past? Have they always been successful and helped your company reach all of its goals. Or has there been a handful that fell flat?
Whether it’s because the content didn’t relate to what customers were looking for, wasn’t informative enough, or just plain bored them – when content isn’t helpful anymore, then it’s time to find something new. If you’re not having much luck with blog posts on your website, why not try developing an ebook instead (or vice versa)? A video could be even better! There is so much content out there right now; if yours fails to stand out from the crowd in some way, people will forget about it fairly quickly and move on to something else.
This content marketing tip will help you find content that truly resonates with your customers.
5. Make sure you have a call-to-action for every piece of content you create or share online
Finally, content should end with a call to action. If you want to make sure your content points people in the right direction and encourages them to take action (like buying or signing up), always include a CTA at the end, even if it’s just a link back to your site.
This content marketing tip will help funnel visitors coming from social media into sales opportunities on your website.
Content marketing doesn’t have to be complicated, and it can produce results. It’s a matter of finding the right content for your audience and using it at the right time. If you want some help getting started with this strategy or need assistance implementing these ideas in your business, we’re here to help! Contact us today for more information on how our team of experts can provide valuable insights into what works best for your target market.